Each industry has its own unique dynamics, and target audiences can differ significantly in personality and behavior. Always inquire about the agency’s expertise in the industry your business is in. By doing this, you can be certain that they are aware of the specifics of your industry and how to handle your digital marketing efforts.

If your company serves in a sub-category of an industry, the agency’s specific knowledge of this sub-category will enable them to offer you more optimised digital marketing services and evaluate your budget correctly. Also, if your industry has any unique characteristics, make sure your European digital marketing agency is aware of them.

You can review the sectors in which our member agencies are experts on their profile pages.

In terms of ROI, you want to see the fruits of your labour as a business owner. Inquire about the digital marketing agency’s results for their clients in terms of lead generation, conversions, and revenue. This will give you an idea of ​​their ability to drive profitable results with proven digital marketing methods.

As we mentioned in the previous questions, ask the digital marketing companies in Europe to demonstrate the results they have received for similar companies in your industry, within the scope of the services you need.

Communication is essential to the success of any project, including digital marketing campaigns. Inquire about the agency’s communication and reporting process and how they will keep you updated on the status of your campaigns. This ensures that everyone is on the same page throughout any digital marketing project.

Also, you have to improve your digital marketing terminology. You will be completely in the dark if you do not understand the terms European marketing agencies use, such as CPA, conversion rate optimisation, etc. while they’re reporting the campaign results.

It’s critical to understand the pricing structure of digital marketing agencies to ensure that it fits within your budget. Inquire about the agency’s prices for various digital marketing applications and whether they provide any customisable solutions or packages to meet your specific needs.

It is also useful to know the payment terms of the agency. Determine the monthly retainer amount, the budgets to be paid to 3rd party platforms, and the upper limit of unforeseen expenses in detail before you start working. You should also make sure that all these details are in the contract you will sign with an agency in Europe.

The team at the marketing agency is critical to the success of your digital marketing campaigns. Inquire about their team’s expertise and experience, particularly in areas where you require the most assistance. This ensures that they have the right team in place to deliver the results you require.

If you get the opportunity, you should definitely meet physically with the decision-makers at the agency and the managers assigned to your company.