Moreover, there are a few critical questions you should ask the branding agency you want to work with in Europe.

What results have you achieved for your clients?

Ask the agency about branding strategies they’ve implemented for other brands in your sector. A successful branding agency in Europe should be able to share with you the results their clients have achieved in terms of brand differentiation, recognition, trust and credibility, and financial value (ROI). This will give you a better idea of their capacity to use proven branding methods to generate profitable outcomes for similar brands in Europe.

What are your pricing structure and payment terms?

It is critical to understand the branding company’s pricing structure to ensure that it fits within your budget. Inquire about their pricing for various branding services, as well as whether they offer any customisable solutions or packages to meet your specific requirements. It is also beneficial to understand the branding agency’s payment terms.