Moreover, there are a few critical questions you should ask the fashion and retail marketing agency you want to work with in Europe.

What results have you achieved for your customers within the scope of digital marketing?

Ask the agency about their customers’ creative branding and eCommerce website examples, content marketing, social media engagement, digital advertising and PR, growth in website traffic, lead generation, conversions, and return on investment (ROI) results. This will give you a better idea of their capacity to use proven digital marketing methods to generate profitable outcomes for similar fashion and clothing brands in Europe.

It would be beneficial to review the outcomes of paid media advertising and creative marketing campaigns implemented by agencies for other customers in the fashion and retail industry.

What are your agency’s pricing structure and payment terms?

It is critical to understand the agency’s pricing structure to ensure that it fits within your budget. Inquire about the agency’s pricing for various digital marketing services, as well as whether they offer any customizable solutions or packages to meet your fashion or clothing brand’s specific requirements. It is also beneficial to understand the agency’s payment terms.