FMCG, also known as the packaged consumer goods industry, is one of the largest industries in the world. To name a few, Procter & Gamble, Unilever, Nestle, and Coca-Cola are the most well-known FMCG companies out there. These companies produce some of the world’s widely recognized brands, such as Tide, Dove, Nescafe, and Sprite. But it doesn’t mean you must be a retail giant to succeed. Many small companies created their own niche and followed the right digital marketing strategy. Their secret? Working with qualified digital marketing agencies.

FMCG companies often need innovation in digital marketing to make their brands stand out from the crowd. Innovation leads to success but measuring success solely by metrics such as the number of clicks is not the most effective strategy out there. It’s crucial to know your needs and decide your future marketing strategy accordingly. For example, should you aim for organic traffic or invest in influencer marketing? Or should you be an outlier and draw attention to what you don’t do instead of what you do?

“Liquid Death” is an excellent example of an outlier company that has gained a place in the FMCG industry with its unique branding and marketing practices. The brand says on its About Us page: “We’re just a funny water company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.” We suggest browsing the FMCG marketing agency in Australia to find out which one will come up with the next best out-the-box idea that can indeed make an impact and secure your brand’s position in the industry.