If you’re in the entertainment industry, you know that marketing is essential to success. But with so many options out there, it can be difficult to know where to start. Should you go with a big media agency? A smaller boutique firm, or try to handle everything yourself? First, consider what kind of services you need from an agency. Do you need help with social media marketing, branding, advertising, or all of the above? Make a list of the things you need help with before starting your search.

The entertainment industry is booming. Globally, in 2021, the home, mobile and theatrical market totaled $99.7 billion, this was a 24% increase from the previous year. With the rise of internet channels such as YouTube, it has never been easier to get your content viewed. Although the competition is increasing too. If you want to get noticed you should work with an experienced media & entertainment marketing agency.

A focus on entertainment marketing is a great way to provide a boost in consumer attention, improve brand image and increase revenue. When presented with a great experience, consumers tend to be more loyal to your brand and more likely to share the your work with their friends and family. 

While choosing the right media agency in Australia , cost is always an important consideration. You want to make sure you’re getting value for your money. But with entertainment marketing, it’s especially important to consider the experience of the agency you’re working with. Even if they have experience in entertainment industry, narrow down the agencies by your niche.

Events, books, movies, songs, artists… etc. Entertainment industry is huge and you should look agencies’ case studies  for finding the perfect match.